Global Expansion Strategies for FinTechs in Emerging Markets: A Playbook for Leaders
2nd August 2025
24 May 2025
2 min read
210
Getepay, a digital payments and merchant enablement platform headquartered in Jaipur, has received final authorization from the Reserve Bank of India (RBI) to operate as an online Payment Aggregator (PA). This approval positions Getepay as the first company from Rajasthan to obtain this license, marking a significant milestone in the state's fintech landscape.
Since its inception in 2016, Getepay has onboarded over 1.5 million merchants across various sectors, including kirana stores, micro-retailers, e-commerce platforms, educational institutions, service providers, and small-scale manufacturers. The company's mission has been to provide simple, secure, and accessible digital payment solutions, particularly focusing on empowering small and medium-sized enterprises (SMEs) in Tier 2, Tier 3, and rural areas.
With the RBI's final PA license, Getepay plans to scale its operations pan-India, deepen its merchant offerings, and onboard millions of small ... under a seamless digital payments and commerce platform. The company aims to expand its suite of solutions beyond payments, offering tools for digital storefronts, inventory management, GST billing, and more, to support grassroots entrepreneurs in building sustainable businesses.
"This is more than just a regulatory ... Founder and CEO of Getepay. "With this RBI license, we are now ready to deepen that impact, scale across Bharat, and empower MSMEs with not just payments but complete commerce enablement."
Angel investor Mahavir Pratap Sharma praised the company's approach, stating, "Getepay isn't just another ... ; it's a company that's grounded in ... . The RBI license reinforces their credibility, ... digital economy."
As part of its strategic vision, Getepay aims to formalize over 10 million MSMEs in the coming years, contributing to India's GDP by unlocking economic opportunities across regions. The company also projects the creation of thousands of direct and indirect job opportunities through its growing agent network, onboarding teams, support functions, and partner ecosystem.
With its mobile-first, language-agnostic platform designed for high accessibility even in low-connectivity regions, Getepay is set to play a pivotal role in bridging the digital divide and fostering financial inclusion across India's diverse economic landscape.
Reference: ETBFSI
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