Global Expansion Strategies for FinTechs in Emerging Markets: A Playbook for Leaders
2nd August 2025
27 May 2025
2 min read
114
Facing intensified competition and tighter pricing regulations, India's leading online payment aggregators are increasingly investing in sophisticated anti-fraud technologies to enhance revenue streams and ensure transaction security.
Traditionally focused on facilitating digital payments for merchants, these aggregators are now developing advanced software platforms aimed at detecting and preventing fraud. By collaborating with banks and fintech companies, they aim to deploy these solutions across the financial ecosystem, addressing the growing need for robust cybersecurity measures.
A significant initiative in this direction is the creation of a centralized "negative database" containing information on fraudulent transactions involving both customers and merchants. This repository, accessible to all licensed payment aggregators, is designed to serve as an early warning system, helping to prevent fraud and reduce risks for merchants and consumers alike.
The Payments Council of India has applied to the Reserve Bank of India to oversee this initiative through a self-regulatory organization (SRO), aiming to foster data sharing among industry members and enhance the overall security of digital payment platforms.
These strategic moves underscore the growing importance of cybersecurity and fraud prevention in sustaining profitability within the digital payments sector, especially as traditional revenue channels become less viable.
Reference: The Economic Times
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